Anywhere Electric
Full Squarespace 7.1 Upgrade and Redesign
What they needed: a revamp for an old Squarespace website
The guys at Anywhere Electric already had a Squarespace website, so they contacted me to give it a makeover and build out some new features and updates. I always check to see if an old site is on the previous version of Squarespace, called 7.0. and I will always recommend an upgrade to 7.1.
Why upgrade to Squarespace 7.1?
There’s a world of difference between the two and what’s possible on each. The way I describe it is that on 7.0 I can do half as much and it’ll take twice as long. So we started there!
Client: Anywhere Electric | Industry: Electricians
What we did: a 7.1 upgrade and full Squarespace website redesign!
First we started by duplicating their old site. This serves several purposes:
Why duplicate a site before a 7.1 upgrade and redesign?
Their old site remains live and intact while I work on the new site (and we always have a built-in backup).
As a Squarespace Circle Member, starting a new trial site under my account passes my perks and discounts along to my clients. Even after I transfer ownership!
There’s no live “awkward teenager phase” while their site is half-redesigned, ensuring a seamless launch of the new site with a simple connection of their domain when we’re ready to go.
And then we got going with the redesign on the duplicate. The old site was great, almost all the content was there, but they wanted some fun and creativity in the design, better conversions, and a user experience that wowed. They wanted movement, playful personality, icons where we don’t usually see icons, fun hover effects, and some interactive animation. So that’s exactly what we did!
Take a Video Tour of the Entire Anywhere Electric Website!
If you’re short on time skip to the 50 second mark to see the team’s hysterical team bio photos and the fun business-to-party hover effects we built in for some personality.
Check out some before and afters
Home page redesign before and after:
Part of my job during a redesign is to see if they’d like to keep the essence of their old site or totally revamp things. In this case, the guys at Anywhere Electric had solid branding, some great hero images, and the essential bones of the content, but they wanted design to wow and a fun user experience. Here we took the original Home page and jazzed it up a bit with:
scrolling image galleries
icons in their buttons
Google Reviews Elfsight widget for social proof
more internal links and calls to action
a mention of their discounts
partner logos
a robust footer with contact info and navigation
legal policies from Termageddon
Service page redesign before and after:
All the copy was there, I just came in to “make it look good” (my specialty). We added a robust hero area, scroll-based images, and a couple of CTAs to keep visitors engaged.
Contact page redesign before and after:
One of the things I do most in a redesign is organize content. In this case, the old site had a Service page, a Request Service page, and a Contact page, which was just more clicking around and lighter page content than necessary. For the redesign we did a little content consolidation and combined Request Service and Contact for a more robust page including contact info and a fillable form embed that connects to their client management system.
A totally satisfying redesign!
Want to click around for yourself?
See the Anywhere Electric website live in action.
Feeling Inspired?
I don’t blame you one bit! Do you have a vision up your sleeve? I’d love to help you bring it to life!
Let’s start your project.
Your Squarespace Website Designer
Hey, I’m Kessiah, a Squarespace web designer for happy visionaries of all industries. As an official Squarespace-vetted Expert and Squarespace Circle Member, I work with businesses and brands of all shapes and sizes, including startups, corporations, agencies, nonprofits, and solopreneurs to build Squarespace websites that convert. If you’d like to talk shop, you can email me at hello@kessiah.com, leave me a note here, or let’s hop on a call here to tell me all about what you have in mind. Let’s build the website of your dreams!
